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I was clicking through the site when this Lord of the Rings The Two Towers DVD ad banner appeared at the top of the page. Normally I wouldn't pay it much attention, but it DID get my attention in a very BAD way! It played this sound file that interrupted my focus on what I was reading and really irritated the hell out of me. If this is the future of ad banners then those advertisers better realize annoying and irritating potential customers is NOT a smart thing! Sound in internet ads is downright maddening!